DIGITAL MARKETING COORDINATOR (2024)

Indian Summer Arts Society presents some of Vancouver’s most distinctive arts and culture events through our annual festival and year-round events that showcase a wide range of South Asian arts and voices. We strive to be loving and fierce, with bold programming that breaks down walls and provokes necessary dialogue. Our team is kind, enthusiastic, and ambitious, fueled by our deep belief in the transformative power of the arts. 

We are searching for a Digital Marketing Coordinator who will help us promote our festival, showcase our artists, and engage with the local Vancouver community. This role will report to the Executive Director of Programming, and work closely with the Executive Managing Director and an external Marketing Consultant. 

Work Hours: 

  • Part-time role at 30 hours per week from April-July with strong potential for full-time work from May-July, pending Canada Summer Jobs funding
  • Generally working Mon-Fri office hours. Hours will sometimes include evenings and weekends, particularly during the July festival season. 

Canada Summer Jobs Requirements:

To be eligible, you must:

  • Be between 15 and 30 years of age at the beginning of the employment period
  • Be a Canadian citizen, permanent resident, or person to whom refugee protection has been conferred under the Immigration and Refugee Protection Act for the duration of the employment, and
  • Have a valid Social Insurance Number at the start of employment and be legally entitled to work in Canada in accordance with relevant provincial or territorial legislation and regulations

RESPONSIBILITIES:

  • Develop and implement a promotional and community-building content plan and calendar
  • Write creative, engaging, and informative content and/or create smartphone videos that align with our brand voice and personas
  • Share organizational key messages through our main marketing channels: social media, email, website, and blog
  • Coordinate and collaborate with external team members including our freelance designer, website developer, paid ads agency, PR consultant, videographers, and media sponsors
  • Ensure proper weekly tracking of activities across all marketing channels and deliver a succinct marketing report each month
  • Maintain accessibility best practices, including alt text and image descriptions when appropriate

Day-to-Day

  • Maintain regular posting schedule, monitoring, community management, and engagement on Instagram, YouTube, Facebook and LinkedIn
  • Use Keela CRM to send year-round newsletters and personalized emails to existing contacts
  • Update website as needed including maintenance with developer support, and updates such as optimizing forms, checkout experiences, and landing pages
  • Write and post festival-related blogs

Special Events and Festival Communications

  • Ensure delivery of assets: printed program, signage, projections, promos, and playlists.
  • Setup and support on-site communications for the festival, as needed
  • Coordinate on-site event photographers and videographers and delivery of assets
  • Capture fun and engaging smartphone videos at events
  • Prepare, deliver, and support all audience surveys for events
  • Organize digital assets, such as photo and video libraries, for easy access 

Marketing Campaigns

  • Develop, launch, and track campaigns with the aim of: 
    • Promoting the annual Indian Summer Festival
    • Amplifying opportunities for donor engagement in line with fundraising goals 
    • Engaging personas with targeted campaigns to grow audiences
    • Building and growing new influencer relationships

YOU MIGHT BE THE PERSON WE ARE LOOKING FOR IF YOU ARE:

  • A strong copywriter who can create compelling content, whether images, videos, or written posts, with a passion for social sharing is an absolute must to succeed in this role
  • A genuine lover of arts and culture, with a passion for South Asian arts
  • Sociable and able to network and build relationships with others
  • Excited to grow your skills across multiple marketing channels through hands-on projects
  • Proactive, with strong project management to ensure timely completion of projects
  • Able to use data to showcase the impact of your work as a marketer
  • Caught up on the digital marketing trends and have even dabbled in AI

TO BE SUCCESSFUL IN THIS ROLE, YOU MUST HAVE:

  • Post-secondary education and experience in marketing, communications, and digital/social media (or equivalent work experience)
  • Some schedule flexibility, especially during the festival season
  • A commitment to equity, diversity, and inclusion practices at every level
  • A current vaccination for COVID-19 and proof of vaccination

SOFTWARE/TECH WE LOVE:

  • Asana – MS Office – Word/Excel – Whatsapp
  • Google Workspace – Slack – WordPress
  • Keela NonProfit CRM – Eventbrite – Zoom

WORK SETTING:

  • ISF Office, Home, Performance venues
  • In-person work will be required following the strictest health and safety measures

REMUNERATION:

$25.68/hour, negotiable for candidates with significant experience

4% vacation pay in lieu of vacation/benefits

HOW TO APPLY:

Please apply as soon as possible with your cover letter and resume as a single pdf file. We will be interviewing on a rolling basis so early submissions are appreciated. Make sure to put “Digital Marketing Coordinator – Your Full Name” as the subject line. All applications can be emailed to: [email protected] 

We are alert and sensitive to the issue of fair and equitable treatment for all, and Indian Summer Arts Society has a special concern with the participation and advancement of members of four designated groups that have traditionally been disadvantaged in employment: people of the global majority (people of colour); Indigenous peoples; women, queer, and genderqueer people; and persons with disabilities. As a result, the Society reserves the right to give preferential treatment during the hiring process to such aforementioned groups in efforts to eliminate the underrepresentation of those designated groups in the workplace. We also request that if you have a disability or special need that requires accommodation, please let us know so we can do our best to meet your needs.